ENERGY MARKET

A series of remedies have been called for to encourage greater switching.
The energy market does not work well. Consumers who shop around by believing they have obtained cheaper tariffs soon find they will be paying higher prices not long afterwards when the special deals they signed-up to expire. Unless people are prepared to spend time looking out for better terms, or by getting another company to do it for them, they will likely end up with a bigger bill than they should. Energy consumers are being trapped into a false sense of security.
With energy costs increasing for a variety of reasons – not least because of onerous environmental requirements imposed by the state – the cost of energy has become a toxic political issue. The Labour Party recognised this prior to the last election when it pledged to cap prices.
Now, the Conservatives under Theresa May – who ridiculed this policy when it was proposed by Ed Miliband – plan to do the same if they win the general election on June 8. Mrs May has said the Big Six were ‘ripping off’ consumers and has stated that the Conservative manifesto would regulate the maximum costs of the standard variable tariffs on which most users are parked. The analysis offered suggests this will save the average customer around £200 a year. But, even if we accept that the market is flawed, price controls are not the best way of addressing this. It is not for a free-market Government to decide the right price for a commodity but rather to encourage competition by allowing people to make their own choices.

There are several price comparison websites that help consumers switch suppliers, as some two million have done over the past six months. But millions more stay with the same company; and it is this inertia on which the companies rely allowing them to freely hike up prices with impunity. One thing a cap will do is bring down prices for many users.
On the other hand, it will simply consolidate the lack of movement by entrenching consumers to stay with their present provider: if you know that the price is capped why look around for a better deal? What is more, if the cap is set too low it will force small suppliers out of the market; too high and prices will gravitate upwards.
Following a review last year, the Competitions and Markets Authority recommended against a variable tariff price cap and called for a series of remedies to encourage greater switching. The energy companies say the Conservative policy would destroy competition, jeopardise jobs and deter vital investment. Yet, if that is the case, rather than constantly complaining, they would be well advised to make sure that the market works for the benefit of all their customers.