Climate Change, Economic, Environment, Government, Politics, Science, Society, United Nations

Delivering a comprehensive global agreement on climate change is urgent…

CLIMATE CHANGE

Intro: Our environment is incontestably heating up and that it is now beyond reasonable doubt that human activities are the cause

The fifth report of the Intergovernmental Panel on Climate Change (IPCC) is being delivered in stages. The first of those instalments was delivered last autumn, and stated that our environment is incontestably heating up and that it is now beyond reasonable doubt that human activities are the cause. The second tranche was delivered last week, which concluded that global warming is already taking worldwide effect and is threatening everything from crop yields to social cohesion. The third and final part of the IPCC’s report, which is due for publication later this month, seems likely to focus on the stark vision and scale of the challenge ahead.

If global warming is to remain below the 2C threshold – above which changes becomes catastrophic – the wealthy nations of the world, including the sceptical US, will need to halve their carbon emissions by 2030. Indicative, too, will be fast-growing economies, including India and China, making significant reductions to their carbon emission footprints. In the context of the global picture, cuts in emissions will need to go far beyond any existing targets. This is hampered when we consider that many of the commitments already placed on many countries around the world are far from being met and guaranteed.

All of this only adds to concern at the slow progress that has been made so far. In the UK, anxieties over energy security and economic sustainability continue to put pressure on green and renewable goals; indeed, the fourth-phase of the so-called ‘carbon budget’, which is due to run from 2023-2027, is under review by the Treasury. Its aim is to slow the pace of change. It must be stressed that even if the UK were to meet all of its self-imposed obligations, the net-effect in global terms would have little impact beyond the setting of a fine example.

A comprehensive global agreement is urgently needed, and one that includes a resolution of the difficult question of how to share and mitigate the high costs of climate-change between developed countries. In the past, the richest nations polluted heavily: a moral obligation exists, making it incumbent in helping developing nations to invest in new renewable technologies. This is needed if they are to ever have any chance of meeting their renewable obligation targets. The prospects of meaningful advances, though, are slim when we consider that it is now developing countries which are more polluting. Sharing the associated costs of climate change and how it should be done is a politically vexed question.

The last of the serial UN Conventions on Climate Change, in Warsaw at the end of 2013, made no material progress. The crucial meeting, however, at which any new treaty on global warming would need to be signed, is not until the UN reconvenes in Paris in 2015. We can only hope, then, that the IPCC’s blunt appraisal will focus and concentrate minds in how best a more comprehensive agreement can be delivered.

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MD Esquire

Alex Salmond, the First Minister of Scotland, says: …

… ‘We have just over 8 per cent of the UK’s population and 1 per cent of the EU’s population. But we have 90 per cent of the UK’s hydro capacity, 64 per cent of the EU’s oil reserves, 25 per cent of the EU’s offshore wind and tidal power potential, and 10 per cent of its wave power potential…. Our energy resources can power much of Europe – our energy innovation can power the world.’

Scotland's Referendum: Vote Yes

Scotland’s Referendum: Vote Yes

Arts, History, Philosophy, Scotland, Society

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Arts, Business, Consumer Affairs, Economic, Government, Society, Technology

Internet privacy and the need for firms to profit…

BIG DATA

The next phase of the internet revolution will concern Big Data. Coupled with that will be a ‘Big Debate’ about privacy.

Big Data, a Californian gold rush for the internet age, is all about the potential of the vast quantities of data generated online. It is only now that the brainboxes of Silicon Valley are beginning to harvest, store, transfer and analyse in ways that could prove extremely valuable to companies and governments among others.

Silicon Valley is well known for its liberal sprinkling of fledging firms whose business models are built around Big Data. AdParlour, for instance, set up in 2008 by young entrepreneur Hussain Fazal, is designed to build an advertising network for Facebook.

Whereas traditional advertising is transmitted to those who are not remotely interested as well as to prime potential customers, the new generation and streams of ads can be targeted at people based on personal data gleaned from their online activities.

As Fazal says: ‘Almost everywhere you go on the web, you are being tracked.’

The difficulty for companies such as Facebook, which styles itself as a trendy firm in tune with users, is that increasing numbers of people are uncomfortable with having their every online move observed and used for commercial gain.

Last week, the Wall Street Journal ran a prominent article headlined ‘Give Me Back My Online Privacy’, which highlighted findings by the Pew Research Centre suggesting more than half of Americans are concerned about the amount of personal data online. Potentially there is big money in all that minutiae about our lifestyles and shopping habits.

The anecdotal evidence is important to note. The annual value to Facebook of an American woman who is a light user of the site is just over $12. This doesn’t sound a lot until you multiply this by the millions of users and factor in those online advertising techniques – many of which are still in their infancy – and are likely to become more sophisticated and effective over time.

The public mood among Americans about being watched online is more sensitive than it is in the UK following the revelations about the National Security Agency. Many Britons, though, do feel a sense of unease at the snooping of their personal data, and how the information may be exploited.

From the corporate point of view, probing into customer lifestyles and behaviours is not a novelty. Firms have always, and quite legitimately, wanted to know as much as they can about consumers, so they can target their products and prices to best advantage.

Loyalty cards have been tracking people’s purchases and giving stores information on shopping habits for years. Credit scoring for loans and plastic cards, which monitors behaviour in terms of how, when and whether people repay their debts, has also been a feature of the commercial landscape for some time.

At the moment, the use of Big Data to target ads is relatively crude, which is why those spawned by your previous purchases often miss the mark.

At this point in time, however, it is only scratching the surface. Once the so-called ‘internet of things’, where everyday objects are connected to the internet, takes hold, even your fridge will be tracking your habits, making known all about your clandestine food intake. Privacy is not an absolute, but a concept that changes according to time and place.

The internet is redefining some existing social norms: the generation that grew up with the internet and those that come after may be comfortable sharing information their parents and grandparents would have considered wholly personal.

At the moment, it would seem that many users either do not know or do not care that they might be giving away valuable information about themselves online. The online economy has unarguably brought significant consumer benefits.

Shoppers can easily compare prices and obtain the best deals, and can buy goods from anywhere in the world. Users value their experiences on Facebook and Twitter and may feel the surrender of some personal data is a price worth paying.

Set against that is the reality that the details of our day to day lives, hobbies, friendships, work and interests, is being mined by companies as if it were just another commodity.

Yet, it is an exchange in which the terms of the deal are not clear – we have no way of knowing how valuable our personal information might be to companies, and whether the benefits we receive in return are a fair deal.

The debate about privacy and commercial profit will become more pressing as the online world becomes smarter.

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