
Monthly Archives: February 2019
The demise of the printed press?
CULTURE & MEDIA
JOURNALISM, whether in print or online, is in the grip of a crisis. Local newspapers are especially vulnerable, but the national press, too, is badly affected.
As a result of the inexorable rise of the internet, print circulation has fallen, in most cases dramatically. Most publishers have launched online newspapers, some of which have built up vast new readerships.
Yet, revenue streams have decreased significantly across the board. However successful some online news operations may be, they have been unable to make up the shortfall caused by the rapid decline in circulation of the printed press, which have traditionally enjoyed revenue from both advertising and print sales.
It has been against this background that Frances Cairncross was asked to write her report. Even in government, some are alarmed by the prospect that a weaker Press, whether national or local, will find it harder to fulfil its democratic role of holding the powerful to account.
As Dame Frances has noted, for example, there are already some towns where court proceedings, or the behaviour of unscrupulous and dodgy businessmen, are unexamined because the local newspaper has closed.
In analysing the huge problems being faced by the Press, this review – in terms of its understanding of the crisis and its causes – can scarcely be bettered. Dame Frances has brought to bear all her forensic skills as a distinguished former journalist.
She is acutely aware that publishers with reduced resources will be unable to undertake time-consuming and costly investigative journalism. It remains a fact that newspapers break many more important news stories than the habitually cautious BBC. What will happen if they are no longer able to?
One area within the review that doesn’t go far enough is in recommending curbs for the web giants – in particular Google and Facebook, although Dame Frances does put forward some proposals.
While traditional publishers struggle, these behemoths are laughing all the way to the bank. One of their obvious advantages is that they pay much less tax than established media companies.
But they also enjoy massive advantages in global and national advertising markets, which they increasingly dominate to the detriment of newspapers. Crucially, “programmatic advertising” which is sold through multiple intermediaries – many controlled by the all-powerful Google – operate via online auctions where they are sometimes both a buyer and a seller.
News is also filtered by Google and Facebook through the opaque use of algorithms that’s little understood in the wider world. An online publication may be discriminated against by these web giants – in other words, its website may effectively be censored or difficult to find.
And, of course, Google and Facebook refuse to pay for disseminating papers’ news coverage. While they make money out of this operation, publishers who bore the original cost of newsgathering get nothing. On all these tangled but vital issues, Dame Frances gives a mixed response. Unfortunately, she rejects the idea that publishers should be paid for having their stories recycled by the likes of Google and Facebook, on the grounds that such a process would be too complex.
To be fair, she does address the vexed subject of programmatic advertising by powerfully proposing that the Competition and Market Authority (CMA) should take a long-overdue look at it.
But as far as the algorithms are concerned, she suggests a pledge “might” be made by Facebook and Google “to give publishers early warning of changes to algorithms that may significantly affect the way in which their content is ranked”. That’s fine as far as it goes, but it’s not far enough.
Her report is also too indulgent of the BBC, whose publicly-funded, all-singing website is read by 43 per cent of the adult population every month. This inevitably undermines online newspapers and other publications. Dame Frances prevaricates on the issue by suggesting that media regulator OFCOM should consider it.
ONE worthy suggestion is that government subsidy of local and regional newspapers be increased. That sounds fine until one reflects that it’s far from ideal for newspapers to be dependent on the State, however benevolent the reasoning. Wouldn’t they benefit more if Google and Facebook and the other web giants were cut down to size?
And that really is the logical conclusion of this report. Despite what some may say, the future of the printed and online Press need not be one of contraction.
Decline is not a certainty. Newspapers can still have a successful and profitable future. But only if the Government has the courage and single-mindedness to stand up to these utterly unscrupulous and multinational tech giants.
Brexit: Economic shocks can be positive
BRITAIN: ECONOMIC
A NO DEAL BREXIT would be an economic shock on the scale of quitting the gold standard for a second time in 1931, the 1967 devaluation of the pound and being ousted from the exchange rate mechanism (ERM) in September 1992.
But such shocks, if they trigger the right policy response, don’t necessarily have to be negative.
That is why it is fascinating that the Cabinet Office is now contemplating about what “Project After” Brexit actions should be.
It should come as no surprise, then, that both the Bank of England and the Treasury have similar thoughts.
In the immediate aftermath of the 2016 referendum to leave the EU, Mark Carney played a central role in shaping fiscal policy. Interest rates were cut by a quarter of a percentage point, a £60bn round of quantitative easing (QE) was launched and an emergency £100bn line of credit for the banking system was created.
In the event of a No Deal Brexit the Bank should be able to do more. Threadneedle Street is known to believe, however, that monetary easing becomes less effective with each successive episode.
Brexit poses more of a shock to the supply-side of the economy. That means fiscal and trade actions could be more effective.
The Government – and the Chancellor Philip Hammond – is in the fortunate position of having the fiscal space to act. The budget deficit has been dramatically reduced, but debt at 81.5pc of output, and falling, remains high. Compared to Italy, Japan and the US, it is far less threatening.
Post the financial crisis, markets are much more tolerant of debt, and low interest rates mean that it is more easily serviced.
What should the Treasury do? The case for speeding up infrastructure spending, particularly in the North, with HS3 across the Pennines a priority, is indisputable, as is the need for better and improved commuter routes into Manchester, Leeds and other northerly centres.
The most direct and easiest way of shoring up confidence would be to cut taxes. Corporation tax has already been reduced quite sharply to 19pc and is due to fall to 17pc in 2020. The reduction to 17pc could be made with immediate effect and it may be the opportunity to go even further, if not down to Ireland’s 12.5pc. Gaining a competitive edge is going to become increasingly prescient.
The best way of putting cash directly into the pockets of all consumers would be to lower VAT from the current 20pc back to 17.5pc, or even 15pc, on at least a temporary basis.
Most of the doomster predictions about Britain’s prospects post Brexit have related to international trade and shortages of vital imports such as pharmaceuticals.
DREDGING Ramsgate harbour might help. But within international commerce, money speaks the loudest. If Britain were to cut all tariff barriers and import duties to the bone, global enterprises would rapidly deploy their best logistical skills to make sure the shelves in NHS hospitals, pharmacies and supermarkets are fully stocked.
Such policies might seem extreme. One of the biggest concerns is that with parts of the economy already operating at near-to-full capacity, too much fiscal and monetary easing might unleash an inflationary bubble which would be difficult to burst.
Renewing and creating new infrastructure is the number one priority with new runways at not just Heathrow, but Gatwick, part of that.
But when, as Remain supporters like to say, the country is on a cliff-edge and social cohesion is threatened, it is important to think outside the box.